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Keywords: Absorptive capacity
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Journal Articles
The effect of knowledge acquisition from social media on competitive intelligence process: the mediating role of absorptive capacity
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (8): 1522–1540.
Published: 15 October 2024
...Harun Mirac Gunes; Leyla Ozer Purpose While existing literature offers valuable insights into social media knowledge, absorptive capacity, and competitive intelligence, it does not fully address the integrated activities involved in generating valuable knowledge. This study aims to address...
Journal Articles
The role of marketing capabilities, absorptive capacity, and innovation performance
Available to PurchaseJuliana Conceição Noschang da Costa, Shirlei Miranda Camargo, Ana Maria Machado Toaldo, Simone Regina Didonet
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (4): 410–424.
Published: 13 March 2018
...Juliana Conceição Noschang da Costa; Shirlei Miranda Camargo; Ana Maria Machado Toaldo; Simone Regina Didonet Purpose The purpose of this paper is to analyze effects of absorptive capacity (ACAP) on organizational performance. The model looks at the mediating influence of marketing capabilities...
