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Keywords: Absorptive capacity
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Journal Articles
Journal Articles
Marketing Intelligence & Planning (2018) 36 (4): 410–424.
Published: 13 March 2018
...Juliana Conceição Noschang da Costa; Shirlei Miranda Camargo; Ana Maria Machado Toaldo; Simone Regina Didonet Purpose The purpose of this paper is to analyze effects of absorptive capacity (ACAP) on organizational performance. The model looks at the mediating influence of marketing capabilities...

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