Keywords: Abstract explanation
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Journal Articles
Marketing Intelligence & Planning (2022) 40 (8): 958–972.
Published: 23 June 2022
...) . Ramakrishna Salagrama can be contacted at: ramakrishna.salagrama@gmail.com 01 08 2021 02 03 2022 30 04 2022 06 06 2022 06 06 2022 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Abstract explanation Concrete explanation...

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