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Keywords: Access-based consumption
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (2): 262–283.
Published: 29 December 2023
... advertisements can help create more effective campaigns promoting environmental behavior. Originality/value Underpinned by SCEs, the current study is one of the initial studies to explain how CM encourages responsible environmental behavior through access-based consumption models. H1. CM...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (1): 62–82.
Published: 22 August 2022
... interviews were conducted online with luxury consumers and the data acquired was analysed using NVivo. Findings Phygital connectedness and access-based consumption are the future of luxury for luxury consumers' well-being, social connectedness, living experience and rational and thoughtful luxury...
