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Keywords: Acquaintance brands
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (2): 197–210.
Published: 07 March 2019
... re-use rights only Branding Brand Snapchat Acquaintance brands Emotional attributions Channeling the words of Snapchat users, Sashittal et al. (2016) define an acquaintance brand as follows: (An acquaintance brand) is included in my sweet spot; I relate better to it now...
