... used an action research approach where researchers, along with representative stakeholders from two elite tennis tournaments and 23 local tennis organizations, collaborated to develop and implement a series of interventions as part of a wider leveraging plan. The interventions were developed...

... and allows action and review. The qualitative approach in action research was analysed in a series of case studies, which formed the basis of the research materials used. Despite dissensions about the criticism outlined above, consensus seems to exist about the effects of the nuisances of marketing theory...

...Martin van Mesdag Provides an insight into the processes of action research. Refers to a case 40 years ago, long before the term “action research” was coined. The process was used to redesign a company’s marketing effort in Sweden. Discusses a team approach to bringing about change. Describes how...