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Keywords: Adoption
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Journal Articles
Don’t overdo it with blockchain – understanding the impact of blockchain on users’ security perception
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (4): 777–801.
Published: 03 December 2024
...Abhishek Kumar Jha; Saurabh Kumar; Aarushi Jain Purpose Blockchain technology has been labeled as the most disruptive technological innovation of the current decade due to its impact on almost every major industry. Based on privacy calculus theory and prior adoption literature on emerging...
