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Keywords: Adoption barriers
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–27.
Published: 27 July 2026
... 12 06 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Packaging Eco-friendly packaging Sustainability SDG-12 Adoption barriers Total Interpretive Structural Modeling MICMAC Packaging preserves product quality, ensures...
Includes: Supplementary data
