Keywords: Adoption intention
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Journal Articles
Marketing Intelligence & Planning 1–22.
Published: 30 March 2026
...Baby Chandra; Zillur Rahman Purpose This research investigates how AI assistants enhance user adoption intention and value co-creation (VCC) through appraisal support, a form of social support that makes users feel valued and supported, beyond merely receiving information. It explores...
Includes: Supplementary data
Journal Articles
Marketing Intelligence & Planning (2025) 43 (1): 152–180.
Published: 06 August 2024
... determinant of households’ attitudes toward adopting air purifiers, followed by smog knowledge, physical health risk perception (PHRP), information seeking and product knowledge. Notably, results revealed that households’ attitude is a leading determinant of their adoption intention toward the air purifier...
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