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1-4 of 4
Keywords: Adoption intention
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–22.
Published: 30 March 2026
...Baby Chandra; Zillur Rahman Purpose This research investigates how AI assistants enhance user adoption intention and value co-creation (VCC) through appraisal support, a form of social support that makes users feel valued and supported, beyond merely receiving information. It explores...
Includes: Supplementary data
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (1): 152–180.
Published: 06 August 2024
... determinant of households’ attitudes toward adopting air purifiers, followed by smog knowledge, physical health risk perception (PHRP), information seeking and product knowledge. Notably, results revealed that households’ attitude is a leading determinant of their adoption intention toward the air purifier...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (1): 1–27.
Published: 24 June 2024
... positively influence perceived ease of use. In addition, significant relationships between perceived ease of use and usefulness and adoption intention were identified. Originality/value This is the first study to apply the TRAM to understand physicians' adoption intentions to use EHR systems. Moreover...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (6): 941–975.
Published: 28 May 2024
... perceived benefits? RQ3. How does perceived benefit influence AI adoption intention? The novelties of the study are to: provide theoretical concepts on CCOS empowerment, AI technological innovativeness, customer participation in human-AI interaction, and AI-powered customer expertise...
