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Keywords: Advertising research
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (1): 42–58.
Published: 01 January 2004
... great strategic value in terms of advertising placement and/or site design issues. Internet Advertising media Advertising research Data analysis Strategic planning The Internet today is by no means a new medium to marketing academics and practitioners. Indeed, since the mid‐1990s...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (7): 446–452.
Published: 01 December 2003
.... References Barry , D.E. , Patterson , R.L. and Todd , W.B. (1987), “ The role of account planning in the future of advertising agency research ”, Journal of Advertising Research , Vol. 27 No. 1 , pp. 15 ‐ 21 . Cook , W.A. and Kover , A.J. (1997), “ Research...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1985) 3 (4): 4–15.
Published: 01 April 1985
... 1985 Advertising Research Market Research Outdoor Advertising The Role of Research in the Revitalisation of an Advertising Medium* Derek Jenkins Primesight Limited and Gill Welch Research Bureau Limited Introduction In 1983, WHS Advertising (now merged with Kemps Specialist Media to form...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1983) 1 (2): 31–43.
Published: 01 February 1983
... the role which planners and researchers in advertising play in the research‐buying process and the ways in which they perceive their role. © MCB UP Limited 1983 Advertising Agencies Advertising Research Using and Buying Research by Advertising Agencies by Alison Fraser Market Behaviour Ltd...
