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Keywords: After‐sales service
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1989) 7 (9-10): 53–55.
Published: 01 September 1989
...John Gattorna A review of recent literature in this subject area shows that the word “logistics” is the accepted term for what was previously referred to as “physical distribution management”; and covers all aspects from procurement through to after‐sales service. There is a growing recognition...
