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Keywords: After sales service
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (3): 307–323.
Published: 04 May 2012
...Sajjad Ahmad; Muhammad Mohsin Butt Purpose This research attempts to empirically expand the Aaker's consumer based brand equity model in hybrid business firms by incorporating after sales service as a new dimension. Exploring and understanding the drivers of consumer based brand equity in a hybrid...
