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Keywords: Air transport
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (4): 382–394.
Published: 01 June 2005
... in Scotland, is based on correct readings along the line of a barcoded label, bearing a ten‐digit International Air Transport Association (IATA) number. A commercial research director has claimed that “bags are very well tracked right now” by the airlines' barcode‐based systems (Morphy, 2004). Yet...
