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Keywords: Alcoholic drinks industry
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Journal Articles
Strategy in the Making: A Case Study
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1991) 9 (3): 2–52.
Published: 01 March 1991
... learned; and the level of achievement and success in the marketplace. Alcoholic drinks industry Market share Strategic planning Strategy Brands Leadership Marketing strategy Note: This paper was subsequently published in International Marketing Review, Volume 8 Number 4, 1991. 2...
