...Janell D. Townsend This paper presents a review of the recent literature related to international strategic business alliances utilizing the conceptual foundations presented by Varadarajan and Cunningham in the 1995 special edition of Marketing Science as a baseline. Employing...

... of synergy by viewing the extent of integration between the functions of multiple channels. Another dimension of synergy arises in the context of the supply chain. Issues such as alliances, and disintermediation and re‐intermediation contribute to the debate concerning synergy between companies. The central...