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Keywords: Ambidextrous leadership
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (5): 580–594.
Published: 15 March 2019
...Tuan Luu; Le Viet; Eryadi Masli; Diana Rajendran Purpose The purpose of this paper is to delve into the interactive effects of corporate social responsibility (CSR) and ambidextrous leadership on customer-oriented organizational citizenship behavior (customer-oriented OCB) and service recovery...
