... and the model has been tested in the scope of analytical hierarchy process (AHP). Findings The result shows that the EAt and activities can be prioritized and subsequently efficient resource allocation can be done. It also gives theoretical arguments to legitimize the environmental practices. Practical...

...Chin‐Tsai Lin; Pi‐Fang Hsu This study develops a model for selecting Internet advertising networks. The proposed model adopts the “analytic hierarchy process” (AHP) to determine the relative weights of evaluative criteria, then ranks the alternatives and selects the optimum Internet advertising...