Keywords: Anti-counterfeiting strategy
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Journal Articles
Marketing Intelligence & Planning (2021) 39 (7): 873–892.
Published: 21 June 2021
... appear to be similar across both product types, while the magnitude of effects differs at times (Eisend, 2019). Francisco-Jose Molina-Castillo is the corresponding author and can be contacted at: fjmolina@um.es 04 06 2020 13 05 2021 19 05 2021 Anti-counterfeiting strategy...

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