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Journal Articles
Marketing Intelligence & Planning (2018) 36 (7): 794–808.
Published: 26 July 2018
...Moin Ahmad Moon; Batish Javaid; Maira Kiran; Hayat Muhammad Awan; Amna Farooq Purpose The purpose of this paper is to test and validate a modified Stimulus-organism-response (S-O-R) model with the bi-dimensional attitude toward counterfeit apparel products. The study examines the relationship...

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