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Keywords: Apps channel continuance intention
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (5): 688–702.
Published: 07 August 2017
... that experiential value mediates both the relationship between PUU and apps channel satisfaction and the relationship between PUU and apps channel continuance intention. Design/methodology/approach A total of 467 valid questionnaires were received from Malaysian experienced smartphone apps shoppers (minimum...
