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Keywords: Apps channel satisfaction
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (5): 688–702.
Published: 07 August 2017
...Sajad Rezaei; Naser Valaei Purpose The purpose of this paper is to investigate the impact of post-usage usefulness (PUU), experiential value, and apps channel satisfaction on consumer continuance intention in using the smartphone apps retail channel for shopping activities. The study proposes...
