...Clare D’Souza; David Prentice © Emerald Group Publishing Limited 2002 Auctions Pricing Strategy Art Auctions are an ancient form of trading, buoyant markets in action and accounting for a huge mass of economic activity. Auctions are another way of marketing either single...

... unconscious” in France was imagining a prosperous Alsatian fellow. In a very short period of time this fiction became a significant link between the Alsace region and the whole French nation. We will use this example in order to show that the links with consumption and art are very peculiar. It is not only...

... marketing scholarship and research. Discusses the implications of adapting frameworks from the world of art. Concludes by stressing that marketing research needs to be accepted at different levels of focus; hard work is required to create resonance; and persuasiveness and illumination should be of supreme...