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Keywords: Artifical intelligence
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (8): 1750–1766.
Published: 10 June 2025
... Astvansh can be contacted at: vivek.astvansh@mcgill.ca 30 07 2024 20 01 2025 23 02 2025 18 03 2025 03 04 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Customer service Artifical intelligence Chatbot Machine...
Includes: Supplementary data
