...Rajat Kukreti; Mayank Yadav Purpose This article reviews the expanding literature on artificial intelligence in marketing (AIM) to address a central unresolved challenge. Although AIM is commonly associated with efficiency, personalization and engagement gains, empirical findings remain fragmented...

...Steven Y.H. Liu; Brandon Gustafson; Marielle Gustafson Purpose Artificial intelligence (AI) reshapes how organizations make decisions, engage customers, and manage operations. However, many organizations struggle with AI adoption, not because of technological barriers but because they overlook...

...Sonal Nakar; Eunjae Park; Louise Misselke; Sardana Islam Khan Purpose This study explores how artificial intelligence (AI) is reshaping vocational education and training (VET) and whether leveraging AI might help refresh the sector’s image. Using the technology acceptance model (TAM), the study...

... of the SE. To fill this gap in the literature, this paper aims to examine the potential impacts of various I4.0 technologies – such as the blockchain, artificial intelligence, big data, the Internet of Things and additive manufacturing – on SE, thereby advancing knowledge of these impacts on SE-focused...

... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Privacy concern Security concern Perceived sincerity Sustainable development orientation Interactive trust In the tourism and hospitality industry, from the implementation of voice...

... to the web appendices . Retailing Customer service Artificial intelligence Customers often seek support from a company by sending it emails, filling out “contact us” forms on the company’s app or website, and texting the company on social media platforms and messaging apps. The company’s...

...Mojtaba Barari; Lars-Erik Casper Ferm; Sara Quach; Park Thaichon; Liem Ngo Purpose Artificial intelligence (AI) has become a pivotal technology in both marketing and daily life. Despite extensive research on the benefits of AI, its adverse effects on customers have received limited attention...

...Rajat Kumar Behera; Pradip Kumar Bala; Nripendra P. Rana; Zahir Irani Purpose Co-creation of services (CCOS) is a collaborative strategy that emphasises customer involvement and their expertise to increase the value of the service experience. In the service ecosystem, artificial intelligence (AI...

...Rajat Kumar Behera; Pradip Kumar Bala; Nripendra P. Rana; Raed Salah Algharabat; Kumod Kumar Purpose With the advancement of digital transformation, it is important for e-retailers to use artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to succeed...

... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Smart voice assistants Trust Smart capabilities Purchase recommendations Artificial intelligence “When I have to buy something, the first thing I do is ask Sarah. She has information about almost any product...

... Emerald Publishing Limited Licensed re-use rights only Marketing intelligence Customer loyalty Artificial intelligence Biased-randomized algorithms Customer lifetime Catalan Department of Agriculture, Livestock, Fisheries and Food 56.21.003.2019.2A In today's competitive world...

... exciting development in forecasting is the use of neural networks. In this section, we discuss the regression and neural network approaches to forecasting. © MCB UP Limited 1994 Artificial intelligence Customer profiling Forecasting Market segmentation Marketing information systems...