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Keywords: Assets
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Journal Articles
The key role of opportunism in business relationships
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (4): 436–449.
Published: 21 June 2011
...Tore Mysen; Göran Svensson; Janice M. Payan Purpose This study seeks to examine the key role of opportunism in business relationships relative to environment uncertainty (i.e. competitive intensity and market turbulence), bonding structure (i.e. specific assets and dependence), and relationship...
Journal Articles
Knowledge management as a competitive asset: a review
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2000) 18 (4): 166–174.
Published: 01 August 2000
... in building KM systems. They must strategically assess their knowledge resources and capabilities, and need to establish their knowledge strategy to sustain competitive advantages. Knowledge management Organizational policy Assets Competitive advantage From the beginning of the 1990s...
Journal Articles
The Valuation of Brands
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1989) 7 (11-12): 30–33.
Published: 01 November 1989
...Noel Penrose; Martin Moorhouse Recent merger and takeover activity in the branded goods sector has now prompted a number of companies to place formal valuations on their brand assets and include these in their balance sheets. The authors believe brand valuation is an exciting management tool...
Journal Articles
Why Management Should Manage Knowledge
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1984) 2 (1): 53–61.
Published: 01 January 1984
... for the growth of such attributes one of the most important factors is the acquisition, assembly and use of knowledge. The management of knowledge is the concern of this article. © MCB UP Limited 1984 Assets Asset Valuation Information Business Information Why Management Should Manage Knowledge...
