...Tore Mysen; Göran Svensson; Janice M. Payan Purpose This study seeks to examine the key role of opportunism in business relationships relative to environment uncertainty (i.e. competitive intensity and market turbulence), bonding structure (i.e. specific assets and dependence), and relationship...

... to analyze the information for the investor. Computer software companies are another example of the “commodity” knowledge‐intensive enterprise. Knowledge is often called the intellectual capital of a firm and it is also very critical. Beyond brand name and physical assets, a corporation gains...

...Noel Penrose; Martin Moorhouse Recent merger and takeover activity in the branded goods sector has now prompted a number of companies to place formal valuations on their brand assets and include these in their balance sheets. The authors believe brand valuation is an exciting management tool...

... for the growth of such attributes one of the most important factors is the acquisition, assembly and use of knowledge. The management of knowledge is the concern of this article. Why Management Should Manage Knowledge by Martin van Mesdag Halliday Associates Assets? The second most important asset any company...