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Keywords: Atmosphere
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Journal Articles
The antecedents of satisfaction and revisit intentions for full-service restaurants
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (3): 311–327.
Published: 29 April 2014
... of the conceptualized model. Findings – The results confirmed the significant impact of atmosphere and quality of interaction on guest satisfaction. It was interesting to notice that perceived price has no statistically significant impact on guest satisfaction. In addition, satisfaction, along with atmosphere...
