... Attribution theory Texas USA Datta and Mukherjee (2022) claim that organizational brand crises are low-probability, high-impact events that often result in financial losses and damage to a firm’s reputation, and that among the diverse types of crises, product harm crises are one of the most common...

...Sara Quach; Chandana Rathnasiri Hewege; Park Thaichon Purpose The purpose of this paper is to understand the antecedents of fanaticism through the lens of attribution theory and “norm of reciprocity”. It is proposed that consumers will reward firms with high perceived effort, including both...

... Attribution theory Knowledge-based view of firm Researchers exalt knowledge as essential to superior performance (Spender and Grant, 1996). Grounded in a knowledge-based view (KBV, hereafter) of the firm, this perspective has inspired research in strategy (Menon and Pfeffer, 2003) and marketing (e.g...