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Keywords: Auditing
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (4): 273–281.
Published: 01 July 2001
... in their value chain. Process benchmarking begins with exploratory qualitative research to determine the core processes to be benchmarked. Quantitative research then follows, using an audit methodology and involving the collection of the costs of core processes from benchmark partners on a standardised computer...
