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Keywords: Auditing guidelines
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Journal Articles
The Marketing Audit: A Metrology and Explanation
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (1): 4–12.
Published: 01 January 1993
... of guidelines to help to make the audit process more effective. © MCB UP Limited 1993 Auditing guidelines Management Marketing Marketing audit 4 MARKETING INTELLIGENCE & PLANNING 11,1 The marketing audit is described as an intervention process that facilitates reflexivity. The Marketing Audit...
