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Keywords: Auditory sensory cues
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (2): 197–215.
Published: 07 April 2015
...Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias; Bertil M L Hultén Purpose – The purpose of this paper is to examine how the introduction of auditory sensory cues, through a human voice, affect children’s and parent’s shopping behaviour in a retail grocery setting. In the field...
