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Keywords: Automation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (2): 127–147.
Published: 01 February 2006
...Mohammed Al‐Hawari; Tony Ward Purpose First, to investigate the relationship between customer perception of service quality and bank financial performance in the new context of the automated banking environment in Australia. Second, to test for the mediating role of customer satisfaction...
