... are less environmentally conscious. Richard Tay can be contacted at: rtay888@gmail.com 31 08 2015 13 01 2016 27 02 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Green issues Automotive industry Market...

... between marketing mix elements, customer groups and the outcomes of past marketing actions, leading to a more considered approach to future marketing decisions in line with business objectives. © Emerald Group Publishing Limited 2012 United Kingdom Automotive industry Small to medium‐sized...

... respondents across the major cities of Pakistan. To test the proposed research model the data were analyzed using confirmatory factor analysis. Findings The results support the proposed five‐factor model of consumer based brand equity for the automotive industry. The results support the notion that after...

... in a real organisation. Design/methodology/approach A longitudinal case study based on a single company in the European automotive industry, the anonymous XCar. Data gathering combined participant observation and formal interviews with managers, both of which were scrupulously recorded, coded...

... positioning approach aimed at maintaining and strengthening these perceived intangible qualities (see Figure 3). © MCB UP Limited 1997 Automotive industry Brand image Japan Product positioning Strategic marketing Rover Group The charge of the Light Brigade and the battlefield...