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Keywords: Autonomous vehicles
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–30.
Published: 14 October 2026
...Choukri Menidjel; Omar S. Itani; Linda D. Hollebeek; René Arvola Purpose Despite the benefits of autonomous vehicles (AVs) in improving consumer mobility, AV adoption remains in its infancy. Drawing on the technology acceptance model, dual-process theory, and diffusion of innovation theory...
