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Keywords: Autoregressive processes
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (3): 264–283.
Published: 01 May 2004
...)*,…,em(t)*)′. © Emerald Group Publishing Limited 2004 Market share Elasticity Data analysis Autoregressive processes Market shares are recognized as important indicators of the performance of brands or products in the market place. A battery of literature has been aimed...
