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Keywords: Awareness
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 538–556.
Published: 26 July 2013
... contributes to the overall aim: What is the level of awareness about Finland among the respondents? How is the awareness constructed in terms of dimensions? Where does the image stem from (the source)? Design/methodology/approach A survey was conducted among US, French and Swiss university students. Given...
