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Keywords: B2B e‐Commerce
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Journal Articles
Development of a business‐to‐business critical success factors (B2B CSFs) framework for Chinese SMEs
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (5): 517–533.
Published: 02 August 2011
... CSFs to propose a framework to assist in the marketing management of B2B in China. The proposed framework provides a guideline for academics and practitioners and highlights the significant role of each factor in developing and sustaining effective B2B electronic commerce (B2B e‐commerce) practice...
