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Keywords: BERTopic
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (4): 802–820.
Published: 03 December 2024
... measurement. Finally, to extract topics from the full-text content of sampled articles, we carry out topic modelling using BERTopic. Findings The study unearths following insights: (1) the predominant underlying topics in extant CX research are: service experience, store brand marketing, mall and online...
