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Keywords: Baby boomer generation
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Journal Articles
Wooing zoomers: marketing to the mature traveler
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (4): 444–461.
Published: 22 June 2010
...Rodoula H. Tsiotsou; Vanessa Ratten; Simon Hudson Purpose The purpose of this paper is to highlight consumer trends relating to the baby boomer generation and identify the relevant marketing communications required to connect with these travelers. Design/methodology/approach This study...
