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Keywords: Barbados
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (2): 172–188.
Published: 01 March 2005
...Essam E. Ibrahim; Jacqueline Gill Purpose The objectives of this research study were to measure the perception and satisfactions of consumers of the tourism product of Barbados, and to identify potential niche markets that could be used in the development of the destination's positioning strategy...
