...Eshita Gupta; Ruchi Jain Garg Purpose This research aims to explore the untapped potential of the metaverse by analysing studies related to the drivers and barriers of the metaverse, by identifying new trends, patterns and themes associated with the rapidly growing technology. Design...

...Eshita Gupta; Ruchi Jain Garg; Vinod Kumar; Kapil Pandla Purpose Today, the metaverse is gaining prominence as a virtual space for forthcoming technological transformation, but its mass adoption remains limited. Its widespread adoption is hindered by several barriers, which affects it integration...

... from shopping second-hand products online. Design/methodology/approach For this purpose, the authors propose and empirically test a conceptual model of the barriers towards online second-hand shopping behavior. Drawing on a sample of 405 consumers data were analyzed through structural equation...