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Keywords: Bayesian statistics
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2000) 18 (2): 67–77.
Published: 01 April 2000
... Bayesian statistics Forecasting Japan Many kinds of market share models have been proposed mainly for measuring the effect of marketing mix variables. The following conditions, known as the logical‐consistency requirement, are essential for market share models: Each set of estimated market...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1991) 9 (1): 11–18.
Published: 01 January 1991
... of Glasgow, UK. © MCB UP Limited 1991 Bayesian statistics Marketing information systems Market research Marketing decision making ...
