... method to scanner data extracted from Nikkei “NEEDS‐POS information” system and examine its performances. It is shown that the proposed method works well even when the sample size is not so large. Finally I briefly conclude in section 5. © MCB UP Limited 2000 Market share Bayesian...

... knows. It illustrates how facts and judgment can be combined to arrive at a decision which is consistent with the decision maker′s overall attitude to risk. © MCB UP Limited 1991 Bayesian statistics Marketing information systems Market research Marketing decision making A CASE ANALYSIS...