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Keywords: Bayesian statistics
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2000) 18 (2): 67–77.
Published: 01 April 2000
... POS information system are analyzed by the proposed method. © MCB UP Limited 2000 Market share Bayesian statistics Forecasting Japan Set Γ = [B0, B1, … , Bp ]’ and define the data matrix by (see equation 2) (see equation 3) given the vector...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1991) 9 (1): 11–18.
Published: 01 January 1991
... knows. It illustrates how facts and judgment can be combined to arrive at a decision which is consistent with the decision maker′s overall attitude to risk. © MCB UP Limited 1991 Bayesian statistics Marketing information systems Market research Marketing decision making A CASE ANALYSIS...
