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Keywords: Behavioral intention
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (5): 557–572.
Published: 25 April 2022
... the perception of COVID-19, attitude, subjective norm, perceived behavioral control, positive anticipated emotion, negative anticipated emotion, desire and behavioral intention – was built and tested using survey data and structural equation modeling. Findings The perception of COVID-19 significantly...
