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Keywords: Behavioral loyalty
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (2): 242–255.
Published: 17 January 2022
...Doddahulugappa Goutam; Shirshendu Ganguli; B.V. Gopalakrishna Purpose This paper aims to explore impact of technology readiness (TR) on e-service quality (ESQ) and effect of ESQ and TR on purchase intention (PI) and behavioral loyalty (BL) in the context of online shopping. Design/methodology...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (6): 761–776.
Published: 23 March 2021
... attitudinal and behavioral loyalty into account. Additionally, following the argument that individual heterogeneity should be considered in examining brand loyalty (Floh et al., 2014 ; Yeh et al., 2016), this study aims to investigate gender differences in the aforesaid relationship...
