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Keywords: Benchmarking
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (4): 273–281.
Published: 01 July 2001
...Deborah Ralston; April Wright; Jaynendra Kumar Process benchmarking partnerships are emerging as a research tool to help small firms to build a competitive advantage against larger rivals. Managers are now beginning to appreciate the need to benchmark the strategically relevant processes...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (7): 12–15.
Published: 01 July 1992
...James Stock Looks at different aspects of competitiveness emerging from this year′s new books – the international race for supremacy, the contribution of logistics towards commercial success, and benchmarking vis‐a‐vis both the company and the customer. © MCB UP Limited 1992...
