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Keywords: Betweenness centrality
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (4): 802–820.
Published: 03 December 2024
... the snapshot to generate directions for future inquiry. Design/methodology/approach The study uses systematic literature review (SLR) using SPAR-4-SLR protocol to generate a set of 277 articles. We follow it up with scientometric analysis techniques of bibliographic coupling and betweenness centrality...
