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Keywords: Biased-randomized algorithms
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Journal Articles
Maximizing customers' lifetime value using limited marketing resources
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (8): 1058–1072.
Published: 13 August 2021
... Customer loyalty Artificial intelligence Biased-randomized algorithms Customer lifetime Catalan Department of Agriculture, Livestock, Fisheries and Food 56.21.003.2019.2A The remaining of this paper is structured as follows: Section 2 reviews the literature associated with the CLV...
