... of the SE. To fill this gap in the literature, this paper aims to examine the potential impacts of various I4.0 technologies – such as the blockchain, artificial intelligence, big data, the Internet of Things and additive manufacturing – on SE, thereby advancing knowledge of these impacts on SE-focused...

...Sultan Amed; Srabanti Mukherjee; Prasun Das; Biplab Datta Purpose The purpose of this paper is to determine the triggers of positive electronic word of mouth (eWOM) using real-time Big Data obtained from online retail sites/dedicated review sites. Design/methodology/approach In this study...

... for theory and practice: confronting the role of the strategist in advertising agencies vs digital strategy and Big Data; contributing to the understanding of the dynamics of AP transitional roles as a starting point for re-examination of the advertising creative process; and calling for more research...