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Keywords: Biodata
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Journal Articles
From 1086 and 1984: direct marketing into the millennium
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1998) 16 (1): 56–67.
Published: 01 February 1998
... be analysed for most attractive segments, for campaign planning and predicting campaign response. Strategically, (Shaw and Stone, 1988a) (see Figure 2) the database can be used for: © MCB UP Limited 1998 Biodata Data structuring Market research Market segmentation Other changes have...
