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Keywords: Blockchain
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Journal Articles
The digital transition of collaborative consumption: toward sharing Economy 4.0
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–20.
Published: 16 December 2025
... of the SE. To fill this gap in the literature, this paper aims to examine the potential impacts of various I4.0 technologies – such as the blockchain, artificial intelligence, big data, the Internet of Things and additive manufacturing – on SE, thereby advancing knowledge of these impacts on SE-focused...
Includes: Supplementary data
Journal Articles
Don’t overdo it with blockchain – understanding the impact of blockchain on users’ security perception
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (4): 777–801.
Published: 03 December 2024
...Abhishek Kumar Jha; Saurabh Kumar; Aarushi Jain Purpose Blockchain technology has been labeled as the most disruptive technological innovation of the current decade due to its impact on almost every major industry. Based on privacy calculus theory and prior adoption literature on emerging...
