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Keywords: Bloggers
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Journal Articles
Consumer attitudes towards bloggers and paid blog advertisements: what’s new?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (7): 778–793.
Published: 26 July 2018
...Patrick van Esch; Denni Arli; Jenny Castner; Nabanita Talukdar; Gavin Northey Purpose Reports show that 6.77m people published blogs on blogging websites and more than 12m people write blogs using their social network. However, few studies have explored consumer attitudes toward bloggers...
