...Robin Pentecost; Denni Arli; Sharyn Thiele Purpose The purpose of this paper is to investigate barriers to pro-social behaviour in the form of blood donating using self-determination theory. Design/methodology/approach Respondents were recruited through intercepts at a major international...

... investigates the blood donation attitudes, group characteristics, and preference for information acquisition of the identified donor segments. Design/methodology/approach A factor‐cluster segmentation approach was used in this study. A questionnaire survey on Chinese respondents who had just completed...